welcome to the

zing ularity

★

the intersection of design, strategy, and communication

I’m Zing — part creative director, part operations architect. I build systems and experiences that turn complexity into clarity and help creative work flow, with a growing focus on mission-driven and environmental work.

CASE STUDIES

RESUME

CREATIVE MEETS CALIBRATION ★ SYSTEM MEETS SPARK ★ DATA MEETS DESIGN ★ COMPLEXITY MEETS CLARITY ★ STRATEGY MEETS STORYTELLING ★ SOPHISTICATION MEETS SILLINESS ★

creative systems.

Designing Productivity Measurement for Creative Teams

Creating a fairness-driven performance system that measures creative labor by complexity, not just volume, and how the framework improved metrics transparency, department-wide efficiency, and morale.

art direction.

Reimagining an eCommerce Brand Experience

Strategically elevating the eCommerce experience of a wall decor brand through trend-aligned visual direction and personalized discovery.