My Role.
At Crystal Art Gallery, I led the creative development of biannual home decor product market collections for major retail clients.
Each collection began with market research and trend forecasting, which I translated into cohesive visual themes, color story, and product assortment concepts.
I then guided art and graphics teams through development, sample photography, and final catalog execution.
Research.
Market analysis and trend forecasting informed each collection’s direction. I identified emerging aesthetics, color movements, and buyer signals to define themes with strong retail relevance.
ANIMALS
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Horses, Birds
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Ink / Pencil Sketch
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Collaged
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Minimalist / Graphic
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Gestural
Direction.
I translated the research into visual frameworks — trend boards, palettes, and concepts that aligned artwork, subjects, typography, and formats into a cohesive trend story.
Development.
Working with internal art, product development, and graphics teams, I directed the artwork creation, product design, and catalog layouts, ensuring the finished collection delivered a unified visual identity from concept to launch.
Products and artwork © Crystal Art Gallery
The Takeaway.
Directing these collections required balancing creative vision with retail strategy.
By grounding each concept in market research and translating it into a clear visual direction, I helped align cross-functional teams around cohesive trend stories that could move efficiently from concept to market.